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Research papers

Solving the paradoxes of the mobile- first world!

Accurate recruitment has been an age-old problem in the world of quantitative research. Think about the last seven days: How many hours did you spend watching Netflix? What is the total amount of money that you spent buying groceries, both offline...

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Abhinav Mohan
Companies: InMobi, Swiggy
November 2, 2020
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Citation

Mohan, A. (2020a, November 02). Solving the paradoxes of the mobile- first world!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/solving-the-paradoxes-of-the-mobile--first-world-


Videos

Fearless failure

The 3 takeaways of the presentation are:- Hear why insights-driven experimentation is a powerful way to demonstrate the potential business impact of the insights organisation, beyond simply influencing decision making via desktop research, surveys,...

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Michael Bowen
Company: Spotify
June 18, 2020
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Citation

Bowen, M. (2020a, June 18). Fearless failure. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fearless-failure


Research papers

A model for single source measurement of external customer satisfaction

This paper is an attempt to bring back Customer Satisfaction research to a precise task, and to present a straightforward method for accomplishing it. The task: point out areas where improvements are most likely to improve the customer retention...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Authors: Sergio Meacci, Frans Houweling
June 15, 1993
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Citation

Meacci and Houweling (1993a, June 15). A model for single source measurement of external customer satisfaction. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-model-for-single-source-measurement-of-external-customer-satisfaction


Research papers

Beyond customer satisfaction

Expanding customer satisfaction measurement to the broader concept of Reference Group Management - to include customer satisfaction, employee orientation and image measurement, where appropriate - ensures that the correct decisions to improve...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Ian Jarvis, Joachim Scharioth
Companies: Burke, Inc., Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
September 8, 1991
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Citation

Jarvis and Scharioth (1991a, September 08). Beyond customer satisfaction . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/beyond-customer-satisfaction-


Research reports

Exploratory research on coupon-collecting and gift-catalogues

The research was required into the usage of gift cataloguesand attitudes towards them and towards coupons inorder to assist with decisions about the design ofcatalogs and selection of gifts and in order tocheck whether predictions could be made...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1972
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Citation

, C. (1972a, December 01). Exploratory research on coupon-collecting and gift-catalogues. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/exploratory-research-on-coupon-collecting-and-gift-catalogues